Starfish Coaching · Selling Your Business
A checklist for design and construction owners, anywhere
Nobody can give you an honest figure until they have seen your numbers and how the business runs without you, so the useful thing to do first is to pull those numbers yourself. This page is a checklist for doing that, and for turning the answer into what you would actually take home.
A construction company is worth what a buyer will pay for the earnings it can prove, adjusted for how likely those earnings are to keep arriving after you leave. That gives you three things to work out: what the business earns for someone other than you, how safe those earnings are, and how much of the price you would keep once debts, fees and tax are paid.
Worth to a buyer and worth to you in the bank are two different numbers, and most owners only calculate the first. This page covers both. How a valuation is built, with seller's discretionary earnings, EBITDA and the multiple, is set out in how to value a construction company, which also has a calculator. Here the aim is to get you a figure you can defend and a net figure you can plan around.
Plan around what you keep, not around the price on the contract.
Gather these before you speak to a broker, a valuator or a buyer. Each one can be found in your own accounts, and each one is something a buyer will ask for early in the first conversation.
Take your profit before tax from each of the last several financial years, as your accountant filed them, and set them side by side. A buyer reads the run of years, so the direction matters as much as the level: a business that has grown steadily is read very differently from one with a single strong year.
Your number: profit before tax for each year, in one row.
Add up everything the business pays you or pays for you, such as salary, dividends, bonuses, a personal vehicle, a phone and insurance. Then ask the harder question, which is what you would have to pay a capable person to do your job in full. A buyer who plans to run the business personally may count the earnings before any owner pay, which is the seller's discretionary earnings measure explained in how to value a construction company. A buyer who has to hire someone to do your job will count the earnings after that wage, and if it is higher than what you take, the business earns less than it looks.
Your number: your total owner pay, and next to it the full cost of hiring your replacement.
A one-off legal bill, a family member on the payroll who does little work, a personal expense that runs through the company. These are called add-backs. They raise the earnings a buyer sees, but only if you can prove each one, and you should expect to be asked for the invoice.
Your number: each add-back with the document that supports it, and a total. Leave out any you cannot support.
Divide your largest client's revenue by your total revenue, then do the same for your five largest together. A buyer prices the chance of losing a client that big, and the risk rises further when the relationship sits with you personally. The Exit Readiness Scorecard uses 15% of revenue as its test for a single client, which makes it a reasonable line to hold yourself to.
Your number: your largest client's share, and your five largest combined.
Service work, maintenance contracts and clients who come back are priced above projects that have to be won again each time, because a buyer can forecast them. Split your revenue for each year into repeat and one-off.
Your number: repeat revenue as a share of the total, year by year.
A backlog shows that the earnings are not just one good year, but only when it is signed, scheduled and priced with a known margin. Ask your bookkeeper for the schedule of work in progress and the list of signed jobs not yet started.
Your number: signed work not yet delivered, with the expected margin on each job, as at the date you would go to market.
List every debt and commitment that has to be paid or settled when the business is sold: bank loans and lines of credit, equipment and vehicle finance, loans from shareholders, tax owing and any personal guarantees you have given. These come out of the price before it reaches you.
Your number: the total owed at the date of sale, and which items you have guaranteed personally.
If you cannot find one of these in your accounts, that is worth knowing too. A buyer will not be able to find it either, and the figure that cannot be found is the one they price against you. The full list of what a buyer checks is in what buyers look for in a construction business.
When someone gives you a number, the first question is what kind of number it is. The three below are easily mistaken for each other, and they answer different questions.
| Your own estimate | A broker's opinion of value | A formal valuation | |
|---|---|---|---|
| Who prepares it | You and your accountant, using the seven numbers. | A business broker or M&A adviser who sells businesses. | A qualified business valuator. The professional title differs by country. |
| What it is good for | Seeing roughly where you stand and what to fix first. | Deciding whether and how to go to market. | Tax filings, legal matters, shareholder buy-outs and disputes. |
| What to watch | It is your view of the business, and a buyer will challenge it. | Ask which sales it rests on, and whether it is a price they expect to achieve or one designed to win the listing. | It is an opinion at one point in time. A buyer is not bound by it. |
| How this page helps | The seven numbers are the inputs. | Give them the seven numbers and ask them to show how their figure was built from them. | A valuator needs the same seven numbers, so having them ready saves back and forth. |
The number most owners carry in their head is made of what the business cost them to build. A buyer's number is made of what the business will earn for them. Four things usually sit between the two.
The last two are the ones you can do most about. They are what the Exit Readiness Assessment measures: how much of the business transfers to a buyer, and what each gap is costing you in multiple.
A price agreed on paper is not the same as money in your account. Work through these in order, with your own figures, before the first conversation, and call the result your net.
Use a range and not a single figure.
Your number: a low case, a middle case and a high case.
Everything from the seventh number above is paid out of the proceeds at closing.
Your number: the total debts and commitments at the date of sale.
Broker fees, legal and accounting fees, and the fees of any other adviser. Ask each one for their fee in writing, including what happens if the sale falls through, and what happens if you later sell to someone they introduced.
Your number: each fee as an amount in dollars on your price, not as a percentage.
Tax on a sale depends on your country, on whether shares or assets are sold and on how the price is structured. Your accountant can model this before you list.
Your number: your accountant's estimate of the tax on each of your three price cases.
Part of a price can be held back, paid later or made to depend on how the business performs after the sale. That money is not yours until it is received, and a buyer who is slow or unable to pay is a risk you carry. A buyer will usually also expect a normal level of working capital to stay in the business, so ask your lawyer how that will be measured.
Your number: the share of each price case that is paid in cash at closing.
Price, less debts, less fees, less tax, less anything not paid at closing.
Your number: your net, for each of the three cases.
The most useful figure is the one you need, not the one a broker names. Decide what the money is for, whether that is retirement, the next venture, paying out a partner or clearing personal debt. Write down the net you need, then add back the debts, fees and tax from the sum above to find the gross price that would produce it.
Gross price needed, divided by your yearly earnings, is the multiple you need.
For the earnings, use the figure from the first three numbers: profit before tax, with your documented add-backs included, and with your own pay either added back or replaced by a full wage for your job, depending on the kind of buyer you expect. Then ask two or three brokers what multiples they are seeing for businesses of your size and trade in your market, and which earnings measure each multiple applies to, so that you compare like with like. If the multiple you need is well above theirs, you have learned the size of the gap before anyone else had to tell you. If it is below, you have room.
There are only two ways to close a gap: raise the earnings or raise the multiple. The multiple moves with certainty, and certainty comes from the business being able to run without you. That is the part the Exit Readiness Assessment puts a figure on, gap by gap, and it is the subject of a business that runs without you.
This page is general information for owners of design and construction businesses. It is not legal, tax or financial advice. Rules differ by country and by how a sale is structured, so take advice from your own lawyer and accountant before you act.
The number most owners expect is built from what the business cost them to create. An offer is built from what the business will earn for someone else, with a deduction for every risk the buyer can see. The usual causes are earnings that depend on you, a payroll that does not include a full wage for your own job, add-backs that cannot be documented and revenue that rests on a few clients. Each of them can be measured from your own accounts, using the seven numbers on this page.
You can get a working estimate for free by pulling the seven numbers above and applying the method in how to value a construction company. Some brokers will also give an opinion of value without charge, though it is worth asking how the figure was reached and which sales it rests on. The free Exit Readiness Scorecard is not a valuation. It is a readiness score that shows how much of the business a buyer would inherit. A formal valuation is paid work by a qualified valuator.
An opinion of value is a broker's view of what a business is likely to sell for, based on comparable sales and the broker's experience. A formal valuation is a written report by a qualified valuator, prepared to a professional standard for a purpose such as a tax filing, a legal matter or a shareholder buy-out. Neither is a price that a buyer has agreed to pay.
The price, less what the business owes, less the fees of the people who help you sell, less tax, less any part of the price that is held back or paid later. The sum is set out step by step above, and your accountant can estimate the tax before you list, which is much better than finding out afterward.
It depends on how the deal is structured. Some sales transfer the whole company with everything in it, and some transfer only chosen assets. Property that you own personally and rent to the company is usually a separate matter, and cash is often treated separately from the price. Settle the structure with your lawyer and accountant before you set a price, because it changes both what a buyer is paying for and what you keep.
It supports the earnings, which are what the price is built on, but only when the work is signed, scheduled and carries a known margin. A buyer will check each job. Pipeline that is not yet signed counts for less than signed work, and a backlog that rests on one client counts for less again.
Your net in the low case, not the price in the high case. The low case is the one you can count on, and it is the one that decides whether the plan works. Compare it with the net you need, and if there is a gap, find out whether it can be closed by raising earnings or by raising the multiple a buyer will pay.
The Exit Readiness Assessment is $2,500, credited in full against your first monthly payment if you join the Master Plan Program within one month. It tells you what is suppressing your number, what each gap is costing you in multiple, and what to fix first. If you would rather talk first, talk it through with Eric.
Eric Lee · Starfish Coaching · 1937 Triumph St, Vancouver BC V5L 1K6
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