Business Health Check · Start Here

A clear, outside read on where your business actually stands, and what to fix first

$2,500, credited if you continue

The Business Health Check is $2,500, and if you continue with me it costs you nothing. Join the Master Plan Program within one month of receiving your Roadmap and the full $2,500 is credited against your first monthly payment. You get a Report Card across the eight fundamentals your business runs on, a Roadmap, and a session where I walk you through both.

  • Business coaching for design and construction owners.
  • You are excellent at the work and trapped by the business.
  • A company that stands without you holding it up.

What you get for $2,500

It is a proper diagnostic run by me personally. It is not a questionnaire but a real conversation about what is working, what is not, and what you have stopped looking at because you have been too busy.

  1. A deep-dive discovery session

    I go through the business with you rather than around you, in person or online.

  2. An owner interview

    Where you actually want this company to go: your goals, your timeline, and what you want your own role to look like when you get there.

  3. Your Business Health Report Card

    All eight fundamentals, each with a Performance Index, a score, specific observations and a plain statement of what the gap is costing you. You can see at a glance where the business is strong and where it is exposed.

  4. Your Roadmap

    The major moves from where you are to where you want to be, in the order they need to happen. If you continue with me, I develop it into the detailed Master Plan we work from inside the Master Plan Program.

  5. A walkthrough session

    Then we sit down and I walk you through it. That is how the report reaches you: in the room with me, not as a PDF by email.

  6. A Next Step Recommendation

    Which of the gaps to close first, in what order, and what it realistically takes. At the end of the session I tell you which path I would recommend.

If you continue, it costs you nothing.

There is no obligation to continue, and the Report Card and Roadmap are yours either way. The credit terms are set out in the fee section.

A walkthrough session, not a PDF by email

Your Report Card and Roadmap are delivered in a session, not as a PDF by email. We sit down together, in person in Vancouver or online, and I walk you through what I found, why each gap matters and the order to close them in. You can question anything as we go.

By the end you will want to know what I would do in your position, and I tell you. Then it is your call: run the plan yourself, bring me in on the parts that matter most, or hand me the whole plan.

Most owners do not have a performance problem. They have a visibility problem.

You know something needs to change. The hard part is knowing which thing, and in what order. Most owners are working on whatever hurt most last week. That is not a strategy, it is triage, and it is why year three looks a lot like year two.

You have built something real. But somewhere along the way the business got complicated enough that you stopped being able to see all of it at once, and it is hard to fix what you cannot see. You may recognise one of these.

  • Your revenue is fine, but you cannot say with confidence which parts of the business are actually carrying it.
  • Growth has flattened and you cannot put your finger on why.
  • You are working more hours than the business should need from you, and it is not getting better.
  • You know there are bottlenecks in how the work gets done, but they are buried in day to day delivery.
  • Someone has told you the business is not ready to sell, and you are not sure what that would take. If a sale is the plan, see the Exit Readiness Assessment.

An outside read on all eight areas at once tends to surface the answer quickly. Usually it is not where the owner expected.

Which stage is your business in?

Most businesses sit in one of four stages: Startup, Stressed, Steady or Self-sustaining. Between Stressed and Self-sustaining there is a gap most owners never cross. They stay stuck running a business that depends entirely on them, working harder every year for the same result.

Part of what the Health Check tells you is which stage you are actually in, and what specifically is holding you there. That answer is different for every business, and it is almost never the thing the owner assumed. The four stages are described in full on the Self-Sustaining Business Program page.

The eight fundamentals I score

Every business runs on the same eight things. When one of them is weak, the owner usually feels it somewhere else entirely, which is why the problem stays hidden for so long. The Health Check scores each one and shows you how they are affecting each other. This is what I look at in each.

  1. Mindset

    Whether you see the business as an asset or a job, and whether you are working in it or on it. Whether you have had the awakening that your company should be able to exist without you, and whether there is a growth mindset toward continuous improvement.

  2. Vision

    Whether you have clarity on your own life's purpose. Whether your values, vision and mission are defined and your team knows them, and whether your core purpose and core focus are clear enough to make decisions against.

  3. Marketing

    Whether there is a marketing strategy with defined uniques, a named target market, a proven process and a guarantee. Whether there is a ten-year target, a five-year picture and a one-year plan, or growth is being left to referrals and luck.

  4. People

    Whether you hire against a clear vision and values. Whether the right people are in the right seats, meaning they get it, want it and have the capacity for it. Whether there are current and future accountability charts, and what you are still doing that should have been delegated.

  5. Finances & Metrics

    Whether the business is run on numbers or on emotion, subjective judgement and intangibles. Whether there is a scorecard, whether the measures are meaningful for your priorities, and whether every person on the team has a number they own.

  6. Issues

    Whether there is a repeatable way to solve issues quickly and accurately, or the same problems keep resurfacing. Whether tasks are managed through weekly to-dos or held in your head.

  7. Process

    Whether core processes are documented for each department. Whether systems deliver quality control, or quality still depends on you inspecting the work, and whether policies and procedures exist at a level that would genuinely let you step away.

  8. Goals

    Whether your vision has been turned into yearly, quarterly and weekly goals that are set and reviewed. This is the component that produces the results.

These are the same eight the free Business Scorecard scores and the Self-Sustaining Business Program builds. The scorecard shows you where you are weak, the Health Check examines it properly, and the program builds it.

What the report looks like

This is the layout of the Business Health Check Report, built from the template I use for every report. It is a sample and it is redacted: names and scores are blanked, and the observations are left as placeholders, so nothing below is a real client's result. It shows what each part of the report is for.

Sample, redacted

Business Health Check Report
Prepared for:
Prepared by: Eric Lee, Starfish Coaching
Date: [Date] · Discovery session held: [Date]

Summary

Written last and read first. You should be able to read this one page and know what I found and what I would do about it.

Where the business is today. [Two or three sentences on the overall picture.]

The single biggest constraint. [One thing, not a list. If this were fixed and nothing else changed, what would change?]

What I would recommend. [One sentence naming the recommended path.]

Where you are on the four stages

Your business is at stage [number and name]: Startup, Stressed, Steady or Self-sustaining. [Two or three paragraphs of evidence, drawn from what you told me in discovery. Specific enough that you recognise it.]

The eight-component assessment

Every component is scored out of 10 and given a priority. The scores are directional, not scientific. Their job is to make the pattern visible. The eight add up to an overall score out of 80.

ComponentScorePriority
Mindset / 10[High, Medium or Low]
Vision / 10[High, Medium or Low]
Marketing / 10[High, Medium or Low]
People / 10[High, Medium or Low]
Finances & Metrics / 10[High, Medium or Low]
Issues / 10[High, Medium or Low]
Process / 10[High, Medium or Low]
Goals / 10[High, Medium or Low]

How the scores read.

  • 1 to 3Not in place. A material risk to the goal you set.
  • 4 to 6Partially in place. It works because of the owner, not because of the system.
  • 7 to 8In place and functioning. Minor improvements available.
  • 9 to 10A genuine strength that could be leveraged further.

Each component then gets its own page. This is the layout for one of them, People.

People · Score: / 10

What I observed. [Specific to your business: things you said, decisions you described, where your week actually goes.]

What good looks like at your stage. [What this component looks like when it is working for a business like yours.]

The gap. [The distance between the two.]

What this is costing you. [Time, money, risk or opportunity, with a figure where there is one.]

Your Roadmap

The sequencing logic for your business. [One paragraph on why this order. Some things cannot be built until others exist.]

Days 1 to 90. The Roadmap is laid out in 90-day blocks across twelve months, and every action is tagged to the component it fixes. This is the first block.

#ActionComponentWhy nowDone when
1[Specific action][Which of the eight][Why this comes first][How you will know it is done]
2[Specific action][Which of the eight][Why this comes first][How you will know it is done]
3[Specific action][Which of the eight][Why this comes first][How you will know it is done]

What this roadmap does not cover. [What is deliberately deferred, and why, so it is clear the sequence was a decision.]

A full report also covers where you told me you want to go and the gap between there and here. The recommendation, the three ways to carry out the Roadmap and your next step are not in the document. We cover them in the room.

How it works

  1. Book your Health Check

    A short call first, to make sure this is the right fit for where your business is.

  2. The deep dive

    I go through the business with you and interview you as the owner. In person in Vancouver, or online, for owners anywhere.

  3. Your walkthrough session

    I walk you through your Report Card and your Roadmap: your performance across all eight fundamentals, and the major steps from where you are to where you are going.

  4. Decide how you move

    Run the plan yourself, or bring me in to advise you through it or drive it with you. If you continue, your one month for the credit runs from the day you receive your Roadmap.

Who this is for, and who it is not for

This is for you if

  • You run an established design or construction business, builders and the trades included, with five or more staff and at least five years in business
  • The business has enough moving parts that nobody can see all of it at once any more, whether you run it alone or with a management team
  • Growing: you want to grow the team and the revenue without the whole thing becoming harder to run
  • Transitioning: you want the business to operate without you in every decision, so you can step back or so you eventually have something worth selling
  • Struggling: something is not working and you cannot identify what, and you would rather know than keep guessing

This is not for you if

  • You are planning a sale, succession or step-back. The Exit Readiness Assessment is built for that owner, and the two are kept separate on purpose
  • You have fewer than five staff or fewer than five years in business. The Health Check suits a company with moving parts nobody can see at once, and on-demand sessions fit better for now
  • You want reassurance more than a straight read. I tell owners what I actually see, not what is comfortable to hear

The starting point for working with Eric

Most owners know something is not working, and fewer can say exactly what. The Business Health Check is where working with me starts. The free scorecard comes before it, and whatever you choose after it is easier to choose once you can see the business clearly.

  1. The free Business Scorecard

    Eight minutes, free, with a score on each of the eight components and a written interpretation of your results. It is your own answers, scored, so it is the quickest first read. No sales call is required. Take the free scorecard.

  2. The Business Health Check

    The outside read. I go through the business with you, interview you as the owner and walk you through what I found. This is where a first read becomes a plan.

  3. Your choice from there

    Run the Roadmap yourself, bring me in on the parts that matter most, or hand me the whole plan through the Master Plan Program. The Health Check also tells us both whether the Self-Sustaining Business Program is the right next step.

Planning to sell? That is a different assessment

The Exit Readiness Assessment reads the same eight components for a different owner asking a different question, so the two are not combined. The Business Health Check asks where your business stands and what to fix first. The Exit Readiness Assessment asks what is suppressing your sale value and what it is worth to fix.

Business Health CheckExit Readiness Assessment
Who it is forOwners who want to grow, step back from the day to day, or find out what is not workingOwners planning a sale, succession or step-back, including those a broker has told the business is not ready
The questionWhere does my business actually stand, and what should I fix first?What is suppressing my sale value, and what is it worth to fix?
What you getA Report Card with a Performance Index for each of the eight fundamentals, a Roadmap and a walkthrough sessionA scored written assessment of the eight components, a transferability analysis, an owner dependence map, an estimate of what each gap costs in sale value, a Roadmap set against your exit timeline and a walkthrough session that can include your broker

Why Eric Lee

  • More than 25 years in businessI was an award-winning home and interior designer before that.
  • I have built and run companies myselfI have not only advised them.
  • Based in Vancouver, and online for owners anywhereI work with you in person in Vancouver, or online wherever you are.
  • I tell you what I actually seeThat means telling you what is true, not what is comfortable to hear.

More about Eric Lee

What owners say

Eric Lee has been a valuable business coach for my agency, and has provided me with some high quality one on one business coaching. He provided me with a full report detailing next steps and a simple road map for me to double my business. I'm feeling renewed and reinvigorated about my future.
Anthony Madani

Read more reviews

$2,500, credited if you continue

The Business Health Check is $2,500, one time. It includes the deep-dive session, the owner interview, your Business Health Report Card with Performance Index, your high-level Roadmap, the walkthrough session and my Next Step Recommendation.

If you continue, it costs you nothing.

Join the Master Plan Program within one month of receiving your Roadmap and the full $2,500 is credited against your first monthly payment.

The one month runs from the day you receive your Roadmap, not from the day you pay, so the clock is something you can plan around. If you decide not to continue, there is no obligation. The Report Card and Roadmap are yours either way, and plenty of owners take the Roadmap and run it themselves.

Prefer to go straight to the calendar? Pick a time here.

Questions owners ask

What is the Business Health Check?

It is a deep dive into your company, run by Eric Lee personally. He goes through the business with you across the eight fundamentals every company runs on, which are Mindset, Vision, Marketing, People, Finances & Metrics, Issues, Process and Goals, and interviews you as the owner. You come out with a Business Health Report Card, with a Performance Index for each fundamental, and a high-level Roadmap, which he walks you through in a session.

How much does the Business Health Check cost, and what is credited?

It is $2,500, one time. That includes the deep-dive session, the owner interview, your Report Card with Performance Index, your high-level Roadmap, the walkthrough session and Eric's Next Step Recommendation.

Join the Master Plan Program within one month of receiving your Roadmap and the full $2,500 is credited against your first monthly payment. The one month runs from the day you receive your Roadmap, not from the day you pay.

Do I get the report as a PDF by email?

No. The Report Card and Roadmap are delivered in a walkthrough session, in person in Vancouver or online. Eric sits down with you, shows you what he found and why it matters, and at the end of the session tells you which path he would recommend.

Who is the Business Health Check for?

Established design and construction businesses with five or more staff and at least five years in business, whether the owner runs the company alone or with a management team. It fits three situations in particular: growing, transitioning (wanting the business to run without you in every decision) and struggling (something is not working and you cannot say what). Owners anywhere can do it online.

What if I do not continue with Eric?

There is no obligation to continue. The Report Card and Roadmap are yours either way. Plenty of owners take the Roadmap and run it themselves, others bring Eric in on the parts that matter most, and some hand him the whole plan.

How is it different from the Exit Readiness Assessment?

They are for different owners and answer different questions. The Business Health Check asks where your business stands and what to fix first. The Exit Readiness Assessment reads the same eight components for an owner planning a sale, succession or step-back, and shows what is suppressing the sale value and what it is worth to fix. If a sale is your plan, start with the Exit Readiness Assessment.

Every business is somewhere.

Most owners just do not know exactly where. Find out, then decide what to do about it. The Business Health Check is $2,500, and it is credited if you continue within one month of receiving your Roadmap.

Eric Lee · Starfish Coaching · 1937 Triumph St, Vancouver BC V5L 1K6
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