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Business Coach for Design & Construction
As a designer and builder, I speak your language and know your struggles. I can simplify the complexities of business in your industry.
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Coaching from Relevant Industry Experience
I've built multiple businesses and still own and manage 4 of them. The business coaching I give is time-tested and proven.
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ERIC LEE

Turbo Charge Your Success

Hey there! I’m more than just your average Building and Interior Designer—I’m a visionary, a builder of dreams, a serial entrepreneur, and a dedicated mentor to the innovative minds shaping our world. With a knack for crafting spaces and businesses that thrive, I’ve worn many hats—from an award-winning designer to a seasoned entrepreneur and proud father of two amazing girls.

My journey hasn’t been about climbing the corporate ladder; it’s been about creating it. I’ve ventured through the realm of employment, only to discover my true passion lies in crafting and nurturing businesses. I’ve founded and managed over 8 companies, still steering the ship for 4 of them. Now, my mission is clear: to share the wisdom gleaned from these business ventures and help fellow entrepreneurs chart their course to success.

As a Business Coach & Advisor, my philosophy revolves around staying attuned to the pulse of the times. Alongside coaching, I serve as the CEO and Design Director of the VictorEric Group—a renowned, award-winning custom home Design-Build brand in Vancouver. Transforming a fledgling enterprise into a thriving team of 55 individuals has granted me invaluable insights into the intricate tapestry of scaling a creative enterprise. Years spent as a project manager and home builder have honed my operational acumen and a process oriented mindset—skills I now wield to empower clients in the Design & Construction industry, among others.

In a sea of coaches, finding the right guide for your journey is crucial. You deserve someone who intimately understands your challenges, your industry, and the arduous path you’ve traversed. I’ve walked those very same paths—the struggles, the challenges, the need for a relevant and relatable mentor by your side.

Your struggles? I’ve faced them head-on. Your hurdles? I’ve cleared those. And the importance of having a coach who’s not just relevant but actively thriving in the field? That’s precisely what I bring to the table.

Let’s be clear—I’m not here for everyone. The first consultation is on the house, a chance for us to gauge if our energies align. If this resonates with you, let’s connect!

WHAT MAKES ME UNIQUE AS A BUSINESS COACH

I still actively manage 4 other companies ranging in all sizes and this makes me relevant as a business coach, understanding the current day struggles of my clients as they build their business. My current businesses are all within the Design & Construction industry so I know those businesses intimately.

As a creative myself, I empathize with other creative business owners not understanding the complexities of business and finance. I can speak their language and make it simple for them.

I’ve been on both the residential and commercial side of the construction world. I understand the unique struggles of contractors and tradespeople. And I know what it takes to make businesses in the construction industry a success.

As a successful entrepreneur, I am naturally action oriented. I bring this quality to help guide my clients who don’t have this quality and lay out the next steps to their success.

Coaching for Creative entrepreneurs

As a Project Manager and owner of multi-department company, I can bring my linear thinking and understanding of process to systematize your workflow to find the most efficiency for your business.

My Coaching Process

Consider me your dedicated partner, committed to shepherding you through each step, ensuring plans evolve into tangible accomplishments.

Let’s collaborate on engineering a strategy that will drive your business forward. Together, let’s translate your aspirations into tangible achievements.

Every business is unique and have different struggles. I understand the rollercoaster of balancing aspirations and needs with budgets and cash flows that come with the territory. During our initial consultation, I’ll leverage this experience to recommend a coaching package tailored precisely to your situation. Let me outline the structured approach I’ve refined from guiding numerous clients:

Step 1 – Deep Dive Discovery

We kick off with an deep-dive analysis of where your business’s current state and its envisioned future. It’s all about understanding the essence of your business, it’s current structure, and the ambitions and goals you’ve set for it.

Step 2 – Report Card Assessment

Following our discovery session, you’ll receive a detailed “Report Card” for your business. This isn’t about passing or failing; it’s an evaluation of your business’s major components. It’s aimed at assessing your business against the benchmarks of a healthy operation, setting the baseline for our next move.

Step 3 – Roadmap to Success

Then, once we’ve identified the gap between your current state (Point A) to where you want your business to be (Point B), I will provide a high-level strategic plan, architecting a bespoke roadmap just for you. This roadmap will spotlight the crucial milestones required for your business’s success.

Step 4 – Ongoing Support and Accountability Coaching

After understanding the roadmap to your success, the level of my ongoing involvement is up to you. Whether you prefer high-level strategic guidance or hands-on support in executing the roadmap, I’m here.

As your coach, I don’t just create a plan and vanish into the ether. I’m committed to seeing you through the journey. You can count on me to stay by your side as you navigate and execute the milestones outlined in our roadmap. The ongoing support is an important ingredient for success. Many business owners struggle with executing their goals, and my ongoing involvement provides the necessary accountability coaching that entrepreneurs often lack.

Join the CoFunction Community

Discover CoFunction, a coworking space where your ambitions are understood and your business can flourish. It’s more than just a workspace; it’s a community shaping the future of design and construction, one project at a time.

As featured in the Media

Engel & Volkers

My Mission

Helping business owners find success by actualizing their goals while aligning with their passion.

CHOOSE YOUR PACKAGE

Get Started

Goals Lab Accountability Coaching

Goals Lab is an affordable group coaching package where I help you lay-out a 90 day plan to achieve your goals. As you work on actualizing your goals, I provide accountability coaching in an online format where you benefit from the synergistic learning that happens in the small group.

Custom Tailor
(1-2-1 Coaching)

Every business is unique. The Custom Tailor package is for companies that require the focused attention of 1-2-1 Coaching to scale their business. Use this icon instead:

Business Health Check-up

Ideal for first time clients that need an evaluation on their business. Deliverables include a Discovery Session, a Discovery Report with performance indicators and recommended next steps for success.

Some of the Businesses I've Helped

Take action

Get a FREE Goal Planning Sheet in Excel format and video instructions with tips on how to actualize your goals.