Starfish Coaching · Training Programs
The Self-Sustaining Business Program
Self-sustaining business training for design and construction owners
A company that runs, and grows, without you in it. Most people start a business without any real knowledge of business. You were good at the work, so you went out on your own. Then somewhere in year one to three you discover a chasm between where you are and where you thought you would be, and that working harder does not cross it, because you are already working as hard as it is possible to work.
The chasm between Stressed and Self-sustaining
Startup
Lots of time, no work. The owner is a technician, not yet an operator, and often is not getting paid.
Stressed
Lots of work, no time. Quality depends on the owner, who wears every hat and gets paid last.
Steady
A team is being built. The owner is learning to manage people and is torn between doing the work personally and leaning on staff.
Self-sustaining
The team runs on its own. Hats are delegated, systems hold the quality, the value of the business grows, and the owner is paid as a shareholder.
If you are reading this, you are probably somewhere between the second stage and the third, and the distance to the fourth is a chasm. You cannot cross it by working harder. You cross it by changing how the business runs, which is what the program does.
Turn your business into the goose that lays the golden egg: a company that runs, and grows, without you in it.
The eight modules, and what you build in each
These are the same eight fundamentals the free scorecard scores and the Business Health Check assesses. The scorecard shows you where you are weak, the Health Check examines it properly, and the program builds it.
Mindset
You see the business as an asset rather than a job, and you shift from working in it to working on it, with a growth mindset to match.
Vision
Your purpose, your values, your vision and your mission, written down, with a clear core purpose and a clear core focus for the business.
Marketing
Your uniques, your target market, a proven process for winning the work, and a guarantee that backs it.
People
The right people in the right seats, hired to your vision and values, with an accountability chart and the habit of delegating and elevating.
Metrics
A scorecard of the numbers the business runs on, with every staff member owning one of them.
Issues
A way to solve problems quickly and accurately, with weekly to-dos so they stay solved.
Process
A documented core process for each department, plus the policies and procedures that let you step away.
Goals
Your vision turned into yearly, quarterly and weekly goals. This is the module that converts the other seven into results.
How the program runs
- Two pacesSixteen weeks at the regular pace, with two weeks per module, or eight weeks for owners who want to move faster.
- Eric trains it, then works alongside youHe teaches each module and then works with you as you implement it in your own business, so it lands in the company and not just in your notes.
- You and your management teamThe tools are practical and the implementation is hands-on, for you and for the people who will carry the business without you.
- Unlimited questionsThroughout the 16 weeks you can ask as often as you need to.
- The first quarterly planning session is includedAfter the program, quarterly and annual planning sessions are available to keep the plan alive.
Who this is for, and who it is not for
This is for you if
- You run an established design or construction business with five to eight staff or more
- You have been in business five to ten years or longer
- You are ready to build a team and step back from operations
This is not for you if
- You are a solo operator. The program needs people to delegate to
- You have fewer than five staff. The on-demand sessions fit better while the team grows
- You are preparing to sell. Begin with the Exit Readiness Assessment, which will tell you whether this program belongs in your plan
- You want someone to run the business for you. The program trains you and your team, and you stay the owner
What owners say
Eric is an owner of a number of successful businesses. He is incredibly knowledgeable and supportive. We work together really well, strategizing my business trajectory. I highly recommend working with him if you really want to grow your business.
The content that Eric provides is awesome! His years of experience are extremely valuable and his desire to help other business owners is great. I highly recommend his services.
The investment
The Self-Sustaining Business Program is $25,000, and that includes the first quarterly planning session. It is sold through a conversation, not a checkout. Start with a Business Health Check and it will tell us both whether this program is the right next step.
Request a conversation
This is sold by conversation because fit matters more than speed. Tell Eric a little about the business and he will come back to you personally.
Sent. Eric has it.
A confirmation is on its way to your inbox. Eric reads these himself and replies personally.
Questions owners ask
What is self-sustaining business training?
It is training that equips an owner and their team to build a business that operates and grows without the owner in every decision. In Eric Lee's Self-Sustaining Business Program that means eight modules, mindset, vision, marketing, people, metrics, issues, process and goals, taught and then implemented in your own business.
Who can benefit from the Self-Sustaining Business Program?
Owners of established design and construction businesses with at least five to eight staff and five to ten years behind them, who want to reduce their day to day involvement and are ready to build a team to hand work to. A solo operator has nobody to delegate to yet, so the program is not the right first step.
How long does the program take?
Sixteen weeks at the regular pace, with two weeks per module, or eight weeks for owners who want to move faster. Eric trains the material and then works alongside you as you put it into your own business.
What results can I expect?
A business that operates more independently, with the right people in the right roles, numbers you run the business on, documented processes that let you step away, and goals that turn into weekly action. The program is built around practical tools, hands-on implementation and the development of standard operating procedures.
How much does the Self-Sustaining Business Program cost?
The program is $25,000, and that includes the first quarterly planning session. It is sold through a conversation rather than a checkout, so you can talk through whether it fits before you commit.
How is the program different from the Master Plan Program?
The program is a project: a build of the systems that let the business run without you, with a start and an end. The Master Plan Program is a relationship: a rhythm of advice and accountability that continues. They compound rather than compete, and some owners do both.
Not ready for the program? Start where you are.
The free scorecard scores your business across the eight modules in about five minutes, and it points you to the right level of help.
Eric Lee · Starfish Coaching · 1937 Triumph St, Vancouver BC V5T 1C5
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