Business Coaching for HVAC Contractors
Vancouver’s Trusted Business Coach for Contractors & Trades
Achieve Real Business Growth in Just 90 DAYS
Build a Profitable HVAC Business That Runs Without You
HVAC is a business with two engines and a seasonal calendar. Replacement and install work brings the big tickets. Service calls and maintenance agreements bring the steady money. In most climates summer and winter push demand up, and the weeks in between leave good technicians waiting. In many HVAC companies the owner is still the person who prices the system, books the crews and calms the customer when the heat or the cooling fails.
At Starfish Coaching we work with HVAC contractors and heating and cooling owners on running both engines properly: pricing replacements so the margin holds, building maintenance agreements that smooth the year, and putting a service manager and an office routine between you and every call. Eric Lee coaches you directly, on your own numbers.
Not sure where to start? Our Business Health Check is a great first step to assess where your business stands.
Why HVAC Owners Need Coaching for HVAC to Scale Smarter, Not Harder
The HVAC industry is competitive, seasonal, and operationally intense. Most owners stay stuck working inside the business — managing technicians, jumping on calls, chasing invoices, and firefighting service issues — instead of building real systems for growth.
- Reduce chaos on jobs and increase operational control
- Improve margins and cash flow
- Build leadership skills to manage your team effectively
- Create predictable service and installation workflows
- Grow revenue consistently, even during slower seasons
If you feel like you’re doing everything yourself, HVAC coaching gives you the structure to grow with less stress.
How Our HVAC Business Coaching Program Works
Discovery Call
Understand Your HVAC Business & Pain Points
Strategic Planning
Regular Coaching Sessions
Outcome Evaluation
Tired of Doing Everything Yourself? It’s Time to Scale Smarter.
What You’ll Fix When You Start Coaching for HVAC
No More 60+ Hour Weeks or Constant Firefighting
Stop Losing Money to Inconsistent Pricing & Weak Cash Flow
Create Reliable, Repeatable Growth (Not Seasonal Rollercoasters)
With the right systems, HVAC companies scale through:
✓ Better maintenance agreements✓ Higher close rates
✓ Improved service revenue
✓ Stronger lead flow
✓ Year-round capacity planning
Your growth becomes strategic not accidental.
Build a Self-Managed Team Instead of Babysitting Techs
Who This HVAC Coaching Is Perfect For
You're not alone. Most HVAC owners we work with are in one of these situations.
You are the owner and the best salesperson
You still price the big replacements yourself, and the quotes wait until you are free.
You are growing the service department
You need a service manager and a dispatch routine so technicians do not call you for every decision.
Your year runs in peaks and troughs
The busy weeks wear the team out and the quiet weeks drain the cash, and you want both planned for.
You want recurring revenue to carry the slow months
You want maintenance agreements that renew, so the summer and winter peaks sit on top of a steady base.
How it Works
Step 1: Strategic Planning & HVAC Business Assessment
Step 2: 90-Day Action Plans That Deliver Results Fast
Step 3: Weekly HVAC Coaching to Remove Obstacles & Accelerate Execution
Why Work with a Business Coach for HVAC Contractors?
Meet Eric Lee, a Business Coach for HVAC Contractors
An HVAC company is planned around the weather: the heatwave, the cold snap and the quiet weeks in between. This coaching starts there, with the seasonal swing, the split between installs and service, and the cash you need to carry from one peak to the next.
Eric Lee’s own background is in running a design and construction company: more than 25 years in the industry, and a team of fifty-five at VictorEric Group, where he was CEO and Design Director. He brings that experience of pricing, people and cash to HVAC companies and coaches you on the decisions around the tools. Eric’s work has been trusted by recognized names like Engel & Völkers and featured across respected platforms.
Who Our Coaching for HVAC Is Designed For
- Are stuck between $500k and $10M and want structured growth
- Work too many hours and want time freedom
- Need better cash flow and profitability
- Want a leadership system that empowers their team
- Are tired of doing everything themselves
- Want predictable, stable year-round revenue
HVAC & Contractors Coaching Testimonials from Clients Like You
Real Results HVAC Companies Achieve With Our Coaching
Our coaching approach is built for measurable transformation.
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Higher Revenue & Healthy Margins
HVAC companies typically increase revenue by restructuring pricing, improving sales processes, and optimizing service revenue. Margins grow because financial discipline improves. -
A Stronger, More Reliable Team
Techs become accountable. Office staff becomes organized. Your role shifts from "firefighter" to "leader." -
10–25 Hours per Week Instead of 60+
Owners reclaim their time once management systems and role clarity are in place. You stop being the bottleneck. -
A Business That Runs Without You Present
With systems in operations, service, sales, leadership, and dispatching — the company can run smoothly even when you're not onsite.
The Investment in Your HVAC Business Growth
Choose the Right Coaching Package for Your HVAC Company
Private HVAC Business Coaching
"Timeblock" Pricing-
($3,200 for 10 sessions)
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Ideal for companies with 3+ staff
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Provides more coaching help to overcome larger issues
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Best value
Hourly Business Coaching for HVAC businesses
"pick-my-brain" session-
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Ideal for companies of all sizes
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Great for tapping into my knowledge and experience
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Most flexible option with no commitment
FAQS
An HVAC contractor business coaching program covers the business side of the company, which some owners call HVAC business consulting: how replacements and repairs are priced, how maintenance agreements are sold and renewed, how technicians and the office are managed through the busy and quiet seasons, and how cash is planned for the months between peaks. We work on your own figures, week by week.
Other Coaching Programs for Builders & Contractors
Insights to Grow Your Contracting Business
Ready to Scale Your HVAC Business? Let’s Talk
On a first call we talk about your goals, your season and the part of the business that worries you most, and we agree on a clear next step. There is no hard sell, only honest advice about your business.
For the wider picture, read about Construction Business Coaching, or take the free Business Scorecard to see where your business stands in eight minutes.
Whether you are an HVAC contractor, a heating and cooling tradie or a builder who also installs systems, the same questions come up: the seasonal swing, install work against service work, and how to run a team without being the person every job waits for. This coaching is for owners anywhere.