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Business Coaching for General Contractors

Vancouver’s Trusted Business Coach for Contractors & Trades

Achieve Real Business Growth in Just 90 DAYS

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Coaching for General Contractors to Scale Profit, Systems & Freedom

If you're a general contractor who feels stuck working in the day-to-day chaos instead of on your business, our coaching for general contractors will help you break out of survival mode and build a company that grows consistently, profitably, and sustainably.

This coaching is designed specifically for general contractors who want to increase profits, build reliable teams, systemize operations, and regain their time without slowing growth. If you’ve been doing everything yourself — estimating, project managing, problem-solving, hiring — our proven approach empowers you to finally step back, lead strategically, and scale like the top general contractors in North America.

At Starfish Coaching, we get what you’re up against – juggling job sites, managing your crew, and trying to grow your business. That’s where we come in. Eric Lee, our head coach, knows the ropes of business development and he’s here to guide you through it all.

 Whether you’re struggling with the day-to-day grind or looking to take your business to the next level, we tailor our coaching just for you. We’re all about practical, real-world strategies that work in the contracting world.

So, if you’re ready to boost your team’s performance, win more clients, and see your business thrive, let’s chat. We’re here to help you build a business that’s as solid as the work you do.

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Not sure where to start? Our Business Health Check is a great first step to assess where your business stands.

Why Coaching for General Contractors Is the Missing Link in Your Growth

Most general contractors don’t struggle because they lack skill or quality…they struggle because the entire business depends on them.

The Reality Most Contractors Face

  • Long hours and constant fires
  • Unpredictable cash flow
  • Overdue projects
  • Hiring and turnover challenges
  • No time to plan or grow
  • A business that stops whenever you stop
Our coaching helps you solve these core issues by redesigning your operations, leadership approach, and decision-making so the business no longer relies solely on you.

How Our Construction Business Coaching Program Works

1

Discovery Call

Understand Your Construction Business & Pain Points
6

Strategic Planning

Build a Tailored Business Growth Plan

Regular Coaching Sessions

Implement, Optimize, and Stay Accountable

Outcome Evaluation

Measure Progress & Refine Your Strategy

Tired of Doing Everything Yourself? It’s Time to Scale Smarter.

What You’ll Learn Through Our Coaching for General Contractors

Build a Business That Runs on Systems,
Not Stress

Most general contractors don’t struggle because they lack skill or quality…they struggle because the entire business depends on them.

Lead With Confidence, Not Exhaustion

We coach you on delegation, accountability, leadership development, and empowering your team to make decisions — the foundation of long-term scaling.

Run Your Company by the Numbers

Instead of guessing, you’ll use:

✓ Cashflow dashboards
✓ Job costing
✓ Scorecards
✓ KPIs

so every decision is backed by data, not pressure or gut feel.

Create Stable, Predictable Profit

We help you optimize estimating, margins, pricing, scheduling, and change order controls — the levers that drive consistent profitability.

Who This Construction Coaching Is Perfect For

You're not alone most builders we work with are in one of these exact situations.

business coach for bulders

You're wearing all the hats

You’re still stuck on the tools and running the business. You need to lead not grind.

construction business coach

You're building a team

Ready to hire and scale but unsure how to lead effectively?

business coach for contractors

You're scaling to 7 figures

You’ve got momentum, but you need systems to scale without chaos

vancovuer business coaching for builders

You're in trades

From roofers to finshers our strategies work accross the construction spectrum
Book Your Free Strategy Call

How it Works

Step 1: Deep-Dive Assessment

We evaluate your operations, team, financials, margins, time use, and systems to find the bottlenecks slowing you down.

Step 2: Your 90-Day Growth Blueprint

You’ll receive a customized action plan outlining exactly what to fix first and how to execute without burning out.

Step 3: Weekly Coaching & Accountability

We guide you step-by-step through implementation so nothing slips through the cracks — and you stay on track.

Why Work with a Business Coach for Contractors & Builders?

Meet Your Coach
Eric Lee – Business Strategist for Builders

Most business coaches don’t understand the boots-on-the-ground reality of the construction world. But that’s exactly where we begin.

At Starfish Coaching, we specialize in business coaching for contractors, trades, and builders — not generic strategies or corporate jargon. Eric Lee, your coach, brings a rare mix of creative entrepreneurship and hard-earned leadership experience, having built multiple businesses from the ground up.

He’s worked with general contractors, custom home builders, and construction company owners who needed more than just motivation — they needed systems, clarity, and leadership support to grow with confidence.

If you’re looking for a construction business coach who speaks your language and knows how to turn vision into structure — you’re in the right place.

Eric’s work has been trusted by recognized names like Engel & Völkers and featured across respected platforms — giving you the confidence that you’re working with a vetted, results-driven business coach.

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Vancouver Business Coach Eric Lee Holding Plans

AS SEEN ON

Engel & Volkers
HAVAN — Homebuilders Association Vancouver
Engel & Volkers
HAVAN — Homebuilders Association Vancouver

What Makes Our Coaching for General Contractors Different?

Most general contractors don’t struggle because they lack skill or quality…they struggle because the entire business depends on them.

Industry-Specific Expertise

We don’t believe in generic business advice. Everything we teach is built for construction, trades, and design-build companies.

Systems Over “Motivation”

You don’t need hype or buzzwords — you need tools, frameworks, and processes that actually work in your world.

Personalized, Not Cookie-Cutter

Every contractor operates differently. We tailor our coaching to your crew size, project type, growth stage, and goals.

Real Implementation. Not Just Ideas

We guide you step-by-step through execution so you see real progress every single week.

Is Coaching for General Contractors Right for You?

This program is the perfect fit if you if

  • Are overloaded and can’t keep working at your current pace
  • Want to step out of day-to-day operations
  • Have a team but struggle with accountability or performance
  • Want to stabilize profitability and cash flow
  • Are ready to grow but don’t know the next step
  • Need clearer systems, leadership, or strategic direction
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“Eric is an owner of a number of successful businesses. He is incredibly knowledgeable and supportive. We work together really well, strategizing my business trajectory. I highly recommend working with him if you really want to grow your business.”​
LEAGH WRIGHT
LEAGH WRIGHT
"The content that Eric provides is awesome! His years of experience are extremely valuable and his desire to help other business owners is great. I highly recommend his services."​
GREG BAARTS​
GREG BAARTS​
“Eric Lee has been a valuable business coach for my agency, and has provided me with some high quality one on one business coaching. He provided me with a full report detailing next steps and a simple road map for me to double my business. I’m feeling renewed and reinvigorated about my future.”​
ANTHONY MADANI​
ANTHONY MADANI​
“I am truly astounded by my mentor. He takes his role seriously & demonstrates professionalism & leadership. I feel he is truly invested in doing everything he can to see me through my goals…”
CARISSA CASPER​
CARISSA CASPER​
“Eric has over a decade of experience coaching people to notice their reactions and choose their course based on vision instead of circumstances. He has, personally, overcome incredible odds to create many successful business ventures and to train people so they feel confident to start their own businesses and enjoy the freedom and power that comes with self-awareness...”
JEREMY UN​
JEREMY UN​
“Eric has a lot of integrity and will be sincere in his approach with you. Although he is brilliant, he has a vulnerability and empathy that makes you trust. Enjoy your journey with Eric.“​
PAUL HUANG
PAUL HUANG

65+ Google reviews

Construction Coaching Testimonials from Clients Like You

Real Results Contractors Achieve With Our Coaching

We help general contractors achieve transformations like
  • Higher Revenue & Stronger Margins
    Contractors regularly increase revenue, improve margins, and generate predictable profits year-round.
  • A Reliable Team That Owns Their Roles
    You stop being the bottleneck your crew, project managers, estimators, and admin begin owning their responsibilities.
  • Drastically Reduced Work Hours
    Owners go from 60+ hour weeks to sustainable, balanced schedules often 10–25 hours/week without slowing growth.
  • A Business That Can Run Without You
    You build a company that continues growing even when you’re not on-site or in the office.

The Investment in Your Construction Business Growth

Choose the Right Coaching Package for Your Construction Company

Private Construction Business Coaching

"Timeblock" Pricing
$ 3000
  • ($3000 for 10 sessions)
  •  
  • Ideal for Executive Coaching or Companies with 3+ staff
  • Provides more coaching help to overcome larger issues
  • Best value
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Hourly Business Coaching for Contractors

"pick-my-brain" session
$ 350 an Hour
  •  
  • Ideal for Executive Coaching & Companies of all sizes
  • Great for tapping into my knowledge and experience
  • Most flexible option with no commitment
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FAQS

Coaching for general contractors is a structured business improvement program that helps contractors increase profitability, build systems, strengthen leadership, and reduce their workload. It teaches owners how to work on the business instead of in it by improving operations, estimating, project management, and team accountability.
Contractor coaching typically solves issues like inconsistent cash flow, low margins, weak systems, project delays, hiring and turnover challenges, owner burnout, poor delegation, and lack of predictable growth. It provides clear processes and tools so the business can run more efficiently without relying on the owner.
Clients receive a structured assessment, a personalized growth plan, and ongoing coaching sessions that focus on leadership, systems, financial controls, and operations. The coach provides step-by-step guidance, KPIs to track, and accountability to ensure consistent progress.
Most contractors see stronger profit margins, clearer financial reporting, improved team performance, faster project execution, better client communication, and reduced work hours for the owner. Many achieve predictable revenue and build a business that can operate independently of the owner.
Coaching is ideal for general contractors who feel overwhelmed, want to scale, struggle with team management, have inconsistent profits, or need better systems and processes. It fits small and mid-sized contracting companies in construction, design-build, trades, or specialty contracting.
Coaching is ideal for general contractors who feel overwhelmed, want to scale, struggle with team management, have inconsistent profits, or need better systems and processes. It fits small and mid-sized contracting companies in construction, design-build, trades, or specialty contracting.
Yes. Coaching plans are tailored to the contractor’s team size, project types, revenue goals, operational challenges, and leadership style. The strategies, systems, and tools are personalized rather than generic.
Coaches help implement SOPs, role clarity, scorecards, communication rhythms, and leadership habits. These systems reduce micromanagement and allow crews, project managers, and estimators to take ownership of their responsibilities.
Yes. A major outcome of contractor coaching is reducing the owner’s weekly hours by shifting responsibilities to systems and team members. When the business is structured properly, owners often move from 60+ hour weeks to controlled, sustainable schedules.
Most general contractors notice improvements within 30–60 days as systems and accountability are introduced. Significant operational and financial transformation usually occurs over 6–12 months depending on implementation speed.

Other Coaching Programs for Builders & Contractors

Values Vision Mission Alignment

Values Vision Mission Alignment
Discover your organization’s core values and provide you with a clear vision & mission statement. Whether you’re just starting a business or looking to grow a team, getting clarity around these are essential for long term success.
Get Started

Accountability Coaching (Goals Lab)

Accountability Coaching (Goals Lab)
Goals Lab is great for someone who has a specific goal they want to achieve in 90 days.
Get Started

Insights to Grow Your Contracting Business

Ready to Scale Your Contracting Business? Let’s Talk

We’ll dive into your goals, your biggest challenges, and map out a clear next step — no hard sales, just honest advice tailored to your business.

Book Your Free Strategy Call