Business Coaching for General Contractors
Vancouver’s Trusted Business Coach for Contractors & Trades
Achieve Real Business Growth in Just 90 DAYS
Coaching for General Contractors to Scale Profit, Systems & Freedom
If you're a general contractor who feels stuck working in the day-to-day chaos instead of on your business, our coaching for general contractors will help you break out of survival mode and build a company that grows consistently, profitably, and sustainably.
A general contractor sells a result and buys almost everything needed to deliver it: the trades, the materials, the permits and the schedule. Your margin lives in the gap between what the client agreed to pay and what the subtrades, suppliers and your own team cost to get there, and that gap is easy to lose through scope changes, late decisions and bills that arrive before the client’s payment does.
At Starfish Coaching we coach general contractors, builders and head contractors who are tired of being the project manager, estimator and buyer on every job at once. Eric Lee works with you on how jobs are bid and costed, how subtrades are scheduled and paid, how change orders are priced and how your project managers and supervisors take decisions without calling you.
Not sure where to start? Our Business Health Check is a great first step to assess where your business stands.
Why Coaching for General Contractors Is the Missing Link in Your Growth
Most general contractors can build. What holds the company back is that every decision still waits for one person: which sub to book, whether a change gets approved, what a change order should cost.
The Reality Most Contractors Face
- Long hours and constant fires
- Unpredictable cash flow
- Overdue projects
- Hiring and turnover challenges
- No time to plan or grow
- A business that stops whenever you stop
How Our Construction Business Coaching Program Works
Discovery Call
Strategic Planning
Regular Coaching Sessions
Outcome Evaluation
Tired of Doing Everything Yourself? It’s Time to Scale Smarter.
What You’ll Learn Through Our Coaching for General Contractors
Build a Business That Runs on Systems,
Not Stress
A general contractor’s business is a chain of small decisions: bid, award, schedule, order, inspect, bill. We turn each link into a routine with an owner, so a project manager can run a job to the same standard whether or not you have visited the site that week.
Lead With Confidence, Not Exhaustion
Run Your Company by the Numbers
Instead of guessing, you’ll use:
✓ Cashflow dashboards
✓ Job costing
✓ Scorecards
✓ KPIs
so every decision is backed by data, not pressure or gut feel.
Create Stable, Predictable Profit
Who This Construction Coaching Is Perfect For
You're not alone. Most general contractors and builders we work with are in one of these situations.
You are the estimator, the buyer and the site supervisor
You bid at night, buy materials in the day and still drive out to settle problems on site.
You are adding project managers and supervisors
You need people who can run a job and make good calls without phoning you, and you are not sure how to train them.
You are taking on bigger jobs
Larger contracts bring more subtrades, bigger draws and tighter schedules, and your current systems were built for smaller jobs.
You want margin you can count on
How it Works
Step 1: Deep-Dive Assessment
Step 2: Your 90-Day Growth Blueprint
Step 3: Weekly Coaching & Accountability
Why Work with a Business Coach for General Contractors?
Meet Eric Lee, a Business Coach for General Contractors and Builders
A general contractor’s year is a stack of jobs at different stages, each with its own subtrades, deadlines and payments. Coaching that ignores that rarely survives the first week on site, so this coaching is built around how a contracting company actually runs.
Eric Lee has spent more than 25 years in design and construction and led a team of fifty-five as CEO and Design Director of VictorEric Group. He has worked with general contractors, custom home builders and construction company owners who needed more than motivation: they needed systems, clarity and leadership support. Eric’s work has been trusted by recognized names like Engel & Völkers and featured across respected platforms.
What Makes Our Coaching for General Contractors Different?
Generic coaching rarely covers the parts of general contracting that decide whether a job makes money: lump-sum and cost-plus contracts, subtrade commitments, change orders, holdback and retention, and the progress billing that keeps cash moving. We work with all of them.
Industry-Specific Expertise
Systems Over “Motivation”
Personalized, Not Cookie-Cutter
Real Implementation. Not Just Ideas
Is Coaching for General Contractors Right for You?
This program is the perfect fit if you if
- Are overloaded and can’t keep working at your current pace
- Want to step out of day-to-day operations
- Have a team but struggle with accountability or performance
- Want to stabilize profitability and cash flow
- Are ready to grow but don’t know the next step
- Need clearer systems, leadership, or strategic direction
Construction Coaching Testimonials from Clients Like You
Real Results Contractors Achieve With Our Coaching
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Higher Revenue & Stronger Margins
Contractors regularly increase revenue, improve margins, and generate predictable profits year-round. -
A Reliable Team That Owns Their Roles
You stop being the bottleneck your crew, project managers, estimators, and admin begin owning their responsibilities. -
Drastically Reduced Work Hours
Owners go from 60+ hour weeks to sustainable, balanced schedules often 10–25 hours/week without slowing growth. -
A Business That Can Run Without You
You build a company that continues growing even when you’re not on-site or in the office.
The Investment in Your Contracting Business Growth
Choose the Right Coaching Package for Your Contracting Company
Private Construction Business Coaching
"Timeblock" Pricing-
($3,200 for 10 sessions)
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Ideal for companies with 3+ staff
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Provides more coaching help to overcome larger issues
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Best value
Hourly Business Coaching for Contractors
"pick-my-brain" session-
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Ideal for companies of all sizes
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Great for tapping into my knowledge and experience
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Most flexible option with no commitment
FAQS
Other Coaching Programs for Builders & Contractors
Insights to Grow Your Contracting Business
Ready to Run Jobs Without Being on Every Site? Let’s Talk
Tell us about the jobs on your desk and where the money or the time is going. We will talk through your goals and your biggest challenges, and you will leave the call with a clear next step and no pressure to buy.
For the wider picture, read about Construction Business Coaching, or take the free Business Scorecard to see where your business stands in eight minutes.
Some owners say general contractor, some say builder, some say head contractor, and in the trades many just say boss. The job is the same: many subtrades, many moving jobs and a business that cannot afford to have you on site every day. This coaching is for builders and general contractors anywhere.