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Business Coaching for Electrical Contractors

Vancouver’s Trusted Business Coach for Contractors & Trades

Achieve Real Business Growth in Just 90 DAYS

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Coaching for Electrical Contractors to Build a Profitable, Systemized Business That Runs Without You

Running an electrical contracting business today means juggling jobsites, managing technicians, chasing cash flow, and staying competitive in a fast-moving industry.

This coaching is for electrical contractors who want to be paid properly for the work they do, run jobs through foremen instead of through their own phone, and have a business that still makes money in the weeks the owner is not on the tools.
Electrical work is priced before anyone can see all of it. A quote goes out on drawings and a walk-through, and the real job shows up later behind the walls, in the ceiling and in the panel. That is where margin is won or lost, and in most electrical companies the owner is the person who carries that risk in their head.

At Starfish Coaching, Eric Lee is a business coach for electricians and electrical contractors who have grown past the tools: a few journeymen, an apprentice or two, someone in the office, and a diary that still runs through you. He coaches you on the business around the work. That means how you estimate, how you bill, how jobs are handed to your foremen and how you stop being the person every question lands on.
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Not sure where to start? Our Business Health Check is a great first step to assess where your business stands.

Why Electrical Contractors Need Coaching to Scale Smarter, Not Harder

Most electrical contractors are not short of skill. The estimating, the scheduling, the inspections and the customer calls all run through one person, and that person is usually the owner, who is often still the best installer on the crew as well.

Electrical work is a mix of service calls, renovation and new-build wiring, and each kind makes money in a different way. Service work is quick and priced on the spot. New-build work is bid against other contractors and follows the builder’s schedule, so your crew waits on someone else’s calendar. Permits and inspections add waiting time that is rarely priced in. When all three kinds run through one diary and one owner, the business gets busy without getting better paid.
Our coaching helps electrical contractors:
  • Improve margins and stabilize cash flow
  • Reduce jobsite chaos and rework
  • Build leadership systems for foremen and project managers
  • Create predictable estimating, scheduling, and handoff processes
  • Scale revenue without longer hours or constant stress
If your business depends entirely on you to function, coaching gives you the structure to grow without burnout.

How Our Electrical Contractors Business Coaching Program Works

1

Discovery Call

Understand Your Construction Business & Pain Points
6

Strategic Planning

Build a Tailored Business Growth Plan

Regular Coaching Sessions

Implement, Optimize, and Stay Accountable

Outcome Evaluation

Measure Progress & Refine Your Strategy

Tired of Doing Everything Yourself? It’s Time to Scale Smarter.

What Coaching for Electrical Contractors Helps You Fix

Inconsistent Cash Flow & Thin Margins

Margin in electrical work depends on a few numbers: labor hours against what you estimated, the markup on materials, how much of a technician’s paid time you can actually bill, and what is owed to you on progress payments and retention. We put those in front of you job by job, so profit stops being a surprise at the end of the quarter.

Jobsites That Feel Out of Control

Rework hurts in electrical work because it usually means sending a crew back after a failed inspection or a missed detail. We build the handoff from estimate to foreman, the checks before inspection, and a simple way to write down and price every change to the scope.

A Team That Needs Constant Supervision

We help you build accountability so foremen, electricians, and office staff take ownership instead of waiting on you.

Long Hours With No Exit Plan

Coaching creates leverage so your business can grow without requiring 60+ hour weeks from you.

Who This Electrical Contractors Coaching Is Perfect For

You're not alone. Most electrical contractors we work with are in one of these situations.

business coach for bulders

You are the lead electrician and the boss

You quote, schedule and answer the phone as well as install, and your own hours never seem to end.

construction business coach

You are adding journeymen and apprentices

You need foremen who can run a job, and a way to train apprentices that does not depend on you standing next to them.

business coach for contractors

Your mix of work is changing

Service, renovation and new-build each need their own pricing, and one diary is trying to hold all three.

vancovuer business coaching for builders

You want a business you can step away from

You want a quiet phone on a weekend and a clear view of the month ahead.
Book Your Free Strategy Call

How it Works

Step 1: Assessment + Strategy

We look at your estimating, job costing, technician time and cash position to find where the business leaks time, money or control, and we set one-year and three-year targets.

Step 2: Your 90-Day Growth Blueprint

Big goals become 90-day plans: which systems go in first, which numbers you track on every job, and which foreman or office role needs strengthening.

Step 3:Weekly Accountability + Problem Solving

Weekly sessions keep you moving, clear what is blocking the crew and adjust the plan while jobs are live, so changes happen on site and not only in conversation.

Why Work with a Business Coach for Electrical Contractors?

Meet Eric Lee, a Business Coach for Electrical Contractors

A coach who has never waited on an inspector, carried a payroll through a slow quarter or quoted a job they could not fully see will miss what an electrical business is really like. This coaching starts from that reality.

Eric Lee has spent more than 25 years in design and construction and led a team of fifty-five as CEO and Design Director of VictorEric Group. His electrician business coaching covers the parts of the business that sit around the tools: estimating, pricing, the handoff to foremen, billing and the weekly rhythm that keeps a diary honest. Eric’s work has been trusted by recognized names like Engel & Völkers and featured across respected platforms.

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Vancouver Business Coach Eric Lee Holding Plans

AS SEEN ON

Engel & Volkers
HAVAN — Homebuilders Association Vancouver
Engel & Volkers
HAVAN — Homebuilders Association Vancouver

What Makes Our Coaching for Electrical Contractors Different?

General coaching talks about leadership and goals. Electrical contracting also has licensing, permits, inspections, apprentice ratios and material prices that move between the quote and the install, and our coaching works with those facts.

Industry-Specific Expertise

Everything we teach is built around electrical contracting: service, renovation and new-build work, estimating, job costing and the weekly rhythm of a crew.

Systems Over “Motivation”

You do not need hype. You need an estimating method your foremen can follow, a weekly look at margin by job and a clear way to price changes, so the work in the field and the money in the bank agree.

Personalized, Not Cookie-Cutter

Your business is unique. Coaching is tailored to your crew size, project mix, growth stage, and goals.

Real Implementation. Not Just Ideas

We guide you step by step so changes actually get implemented — not just discussed.

Who Coaching for Electrical Contractors Is For

This coaching is ideal if you

  • Own or operate an electrical contracting business
  • Feel stuck managing everything yourself
  • Want to scale without chaos or burnout
  • Need better systems, leadership, and financial clarity
  • Are serious about building a long-term, profitable company

Whether you have one van and an apprentice or several crews and an office, the work starts from the business you actually have.

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“Eric is an owner of a number of successful businesses. He is incredibly knowledgeable and supportive. We work together really well, strategizing my business trajectory. I highly recommend working with him if you really want to grow your business.”​
LEAGH WRIGHT
LEAGH WRIGHT
"The content that Eric provides is awesome! His years of experience are extremely valuable and his desire to help other business owners is great. I highly recommend his services."​
GREG BAARTS​
GREG BAARTS​
“Eric Lee has been a valuable business coach for my agency, and has provided me with some high quality one on one business coaching. He provided me with a full report detailing next steps and a simple road map for me to double my business. I’m feeling renewed and reinvigorated about my future.”​
ANTHONY MADANI​
ANTHONY MADANI​
“I am truly astounded by my mentor. He takes his role seriously & demonstrates professionalism & leadership. I feel he is truly invested in doing everything he can to see me through my goals…”
CARISSA CASPER​
CARISSA CASPER​
“Eric has over a decade of experience coaching people to notice their reactions and choose their course based on vision instead of circumstances. He has, personally, overcome incredible odds to create many successful business ventures and to train people so they feel confident to start their own businesses and enjoy the freedom and power that comes with self-awareness...”
JEREMY UN​
JEREMY UN​
“Eric has a lot of integrity and will be sincere in his approach with you. Although he is brilliant, he has a vulnerability and empathy that makes you trust. Enjoy your journey with Eric.“​
PAUL HUANG
PAUL HUANG

65+ Google reviews

Construction & Trades Coaching Testimonials from Clients Like You

Real Results Electrical Contractors Achieve With Coaching

The aim of the work is a change in how the business runs, not a list of tips.

  • Higher Revenue & Stronger Margins
    Electrical contractors increase profitability by tightening estimating, improving labor efficiency, and gaining clear visibility into job costs. Growth becomes intentional and sustainable, not chaotic.
  • A Team That Takes Ownership
    Foremen, electricians, and office staff stop relying on the owner for every decision. Clear roles, expectations, and accountability systems allow the team to run day-to-day operations with confidence.
  • Reduced Owner Workload
    Owners move away from 60+ hour weeks and constant interruptions. With systems and leadership in place, work hours drop while performance improves.
  • A Business That Runs Without Constant Oversight
    Electrical contractors build structured operations that continue performing even when the owner isn’t on-site. Projects stay on track, communication improves, and the business gains real stability.

The Investment in Your Electrical Business Growth

Choose the Right Coaching Package for Your Electrical Company

Private Electrical Business Coaching

"Timeblock" Pricing
$ 3200
  • ($3,200 for 10 sessions)
  •  
  • Ideal for companies with 3+ staff
  • Provides more coaching help to overcome larger issues
  • Best value
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Hourly Business Coaching for Electricians

"pick-my-brain" session
$ 400 a Session
  •  
  • Ideal for companies of all sizes
  • Great for tapping into my knowledge and experience
  • Most flexible option with no commitment
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FAQS

We start with the numbers behind your electrical work: estimates against actual labor, markup on materials, billable time per technician and what you are owed. Then we fix the handoff from estimate to foreman, set a weekly routine for the office and the crew, and take decisions off your phone one at a time.

No. An owner with one apprentice and an owner with several crews both need a clear way to price, schedule and hand off work, and those habits are easier to build before the company is big.
It depends on how quickly changes go in, which is why the work is weekly and practical. The first things we work on are the ones you can see in your own week: fewer calls only you can answer and a clearer view of which jobs made money.

It is ongoing coaching with accountability, not one-off advice. If you only need an answer to one question, a single session is available, and the Business Health Check is the right first step if you want an outside read on the whole business.

Yes. The coaching is delivered by video call, so electrical contractors and trade owners in Canada, the US and elsewhere can work with Eric, and where you are based does not matter.

Other Coaching Programs for Builders & Contractors

Business Health Check

Business Health Check
A clear, outside read on where your business stands and what to fix first: a report card across the eight fundamentals every company runs on, and a high-level roadmap.
Learn more

On-Demand Advice

On-Demand Advice
Sometimes you do not need a program. Bring one decision or problem and get a straight answer in a single session, or book a block of sessions and use them as you need them.
Learn more

Master Plan Program

Master Plan Program
Ongoing advisory for established owners. Eric builds your twelve-month plan with you, holds you to it and works on the business between your conversations.
Learn more

The Self-Sustaining Business Program

The Self-Sustaining Business Program
An eight-module program that builds the systems, team and process your business needs to run without you, with Eric alongside you while you put each module in place.
Learn more

Insights to Grow Your Trades Business

Ready to Build an Electrical Business That Works Without You?

You don’t need to work harder to grow you need better systems, clearer leadership, and smarter execution.

If you’re ready to increase profits, regain control of your time, and scale your electrical business with confidence, coaching for electrical contractors gives you the roadmap and support to make it happen.

Book Your Free Strategy Call

For the wider picture, read about Construction Business Coaching, or take the free Business Scorecard to see where your business stands in eight minutes.

Whatever you call yourself, electrical contractor, electrician with a crew or sparky who has become the boss, the problems of the trade are the same: pricing work you did not see, keeping apprentices busy, and a diary that only works while you are on the tools. This coaching is for trade owners anywhere.

Want to see what an electrical business really keeps? Read electrical contractor profit margin: what you really keep.