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Business Coaching for Carpentry

Vancouver’s Trusted Business Coach for Contractors & Trades

Achieve Real Business Growth in Just 90 DAYS

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Coaching for Carpenters to Build a Profitable, Systemized Carpentry Business That Runs Without You

Running a carpentry business takes more than great craftsmanship. To grow profitably, you need systems, leadership, and clarity not longer hours.

Business coaching for carpentry businesses helps you step out of constant firefighting and build a company that runs smoothly, scales predictably, and supports the life you want.
Carpentry is a business where the craft and the money pull in different directions. The better the finish, the longer it takes, and a job priced by feel can look fine on the quote and cost the whole margin in extra days on site. Add framing and exterior work that waits on the weather, interior work that fills the winter, and materials whose price moves between the quote and the delivery, and you get an owner who works hard on every job and still cannot say which ones paid.

At Starfish Coaching we work with carpenters, joiners, framers and finish carpenters who now run a crew. Eric Lee coaches you on pricing work by the hours it really takes, on handing a job to a lead hand with a clear scope, and on a weekly routine so quality does not depend on your hands being on every piece.
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Not sure where to start? Our Business Health Check is a great first step to assess where your business stands.

Why Carpentry Business Owners Need Coaching to Scale Smarter, Not Harder

In carpentry the quality lives in the owner’s hands, and so does everything else: the estimate, the lead hand’s questions, the client’s changes and the late materials order. The work is excellent. The business around it is held together by one person.

Carpentry businesses often grow through skill and reputation — but hit a ceiling when operations, leadership, and systems don’t keep up. Many owners stay stuck estimating, managing crews, fixing mistakes, and chasing jobs instead of leading the business forward.

Our coaching helps carpentry business owners

  • Improve margins and job profitability
  • Reduce chaos across projects and sites
  • Build leadership within foremen and crew leads
  • Create predictable workflows from estimate to completion
  • Scale revenue without working longer hours
If your business depends on you to hold everything together, coaching gives you structure that creates real leverage.

How Our Carpentry Business Coaching Program Works

1

Discovery Call

Understand Your Construction Business & Pain Points
6

Strategic Planning

Build a Tailored Business Growth Plan

Regular Coaching Sessions

Implement, Optimize, and Stay Accountable

Outcome Evaluation

Measure Progress & Refine Your Strategy

Tired of Doing Everything Yourself? It’s Time to Scale Smarter.

Common Challenges Carpentry Businesses Face

Strong Craft, Weak Systems

Great work doesn’t always translate into strong profits. We help you turn skill into repeatable, profitable operations.

Difficulty Hiring and Retaining Carpenters

Clear roles, expectations, and leadership systems reduce turnover and improve accountability.

Inconsistent Cash Flow

We help you gain visibility into costs, pricing, and project performance so cash flow becomes predictable.

Too Much Work, Too Little Control

Coaching replaces reactive problem-solving with clear processes that keep projects on track.

Who This Carpentry Contractors Coaching Is Perfect For

You're not alone. Most carpenters and joiners we work with are in one of these situations.

business coach for bulders

You are the best carpenter and the estimator

You price the jobs, do the finish work and chase the materials, and nobody else can do all three.

construction business coach

You are building a crew

You need a lead hand who can run a site from a clear scope, and you want to stop explaining every detail twice.

business coach for contractors

You are moving from small jobs to bigger projects

Renovations, kitchens and whole-house packages need schedules and trade coordination that a one-person system cannot hold.

vancovuer business coaching for builders

You want quality without your hands on it

You want the standard set in writing and checked, so it does not live only in your head.
Book Your Free Strategy Call

How it Works

Step 1: Assessment + Strategy

We go through your last few jobs, the hours they took against what you quoted, and the way work is handed to the crew, to find where time, money or control is leaking. Then we set one-year and three-year targets.

Step 2: Your 90-Day Growth Blueprint

Each goal becomes a 90-day plan with a clear owner: a price list for your common jobs, a lead hand role, a handoff checklist, and one number you check every week.

Step 3:Weekly Accountability + Problem Solving

Weekly sessions deal with whatever is blocking the crew that week, from a client change to a materials delay, and keep the new routines in place while you are still busy.

Why Work with a Business Coach for Carpentry Owners?

Meet Eric Lee, a Business Coach for Carpentry Owners

Carpentry owners spend their days judging whether something is right, and then often find the business itself has no such check. This coaching puts one in place, starting with pricing, scope and the way work is handed from you to your crew.

Eric Lee has more than 25 years in design and construction behind him, and he led a team of fifty-five as CEO and Design Director of VictorEric Group. He has worked with general contractors, custom home builders and construction company owners, so he has seen how carpentry work is bought, scheduled and paid for from the contractor’s side of the table. Eric’s work has been trusted by recognized names like Engel & Völkers and featured across respected platforms.

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Vancouver Business Coach Eric Lee Holding Plans

AS SEEN ON

Engel & Volkers
HAVAN — Homebuilders Association Vancouver
Engel & Volkers
HAVAN — Homebuilders Association Vancouver

What Makes Our Business Coaching for Carpentry Different

Generic coaching does not know that a stair or a built-in is priced differently from a wall, that waste and rework eat the margin on finish work, or that your best carpenter should not also be the person quoting. We build the pricing, the scope and the crew roles around the way carpentry is really done.

Built Specifically for Trade-Based Businesses

This isn’t generic business advice. Everything we coach is grounded in the realities of carpentry, construction workflows, and site-based teams.

Systems Before Scaling

You do not need slogans. You need to know how many hours a typical job takes your crew, what waste and rework cost you, and what each kind of work should be priced at. We track those with you until the quotes match the jobs.

Personalized Coaching, Not Templates

Your business, market, and goals are unique. Coaching is tailored to your stage, team size, and project mix.

Real Implementation and Accountability

We don’t just advise — we guide execution so systems actually get implemented and refined over time.

Who Business Coaching for Carpentry Is For

This coaching is ideal if you

  • Own or operate a carpentry or finish carpentry business
  • Feel overworked and under-leveraged
  • Want to land better projects and clients
  • Need systems, leadership, and financial clarity
  • Are serious about long-term, sustainable growth
A one-person shop with a helper and a crew of ten start from the same place: how you price, how you hand over work and how you check it.
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“Eric is an owner of a number of successful businesses. He is incredibly knowledgeable and supportive. We work together really well, strategizing my business trajectory. I highly recommend working with him if you really want to grow your business.”​
LEAGH WRIGHT
LEAGH WRIGHT
"The content that Eric provides is awesome! His years of experience are extremely valuable and his desire to help other business owners is great. I highly recommend his services."​
GREG BAARTS​
GREG BAARTS​
“Eric Lee has been a valuable business coach for my agency, and has provided me with some high quality one on one business coaching. He provided me with a full report detailing next steps and a simple road map for me to double my business. I’m feeling renewed and reinvigorated about my future.”​
ANTHONY MADANI​
ANTHONY MADANI​
“I am truly astounded by my mentor. He takes his role seriously & demonstrates professionalism & leadership. I feel he is truly invested in doing everything he can to see me through my goals…”
CARISSA CASPER​
CARISSA CASPER​
“Eric has over a decade of experience coaching people to notice their reactions and choose their course based on vision instead of circumstances. He has, personally, overcome incredible odds to create many successful business ventures and to train people so they feel confident to start their own businesses and enjoy the freedom and power that comes with self-awareness...”
JEREMY UN​
JEREMY UN​
“Eric has a lot of integrity and will be sincere in his approach with you. Although he is brilliant, he has a vulnerability and empathy that makes you trust. Enjoy your journey with Eric.“​
PAUL HUANG
PAUL HUANG

65+ Google reviews

Construction & Trades Coaching Testimonials from Clients Like You

Real Results Carpentry Business Owners Achieve With Coaching

The aim of the work is a carpentry business that is priced, scheduled and checked by routine, with the craft left to the people who are good at it.

  • Higher Revenue & Stronger Margins
    Improved estimating, job costing, and workflow efficiency lead to healthier profits.
  • A Team That Takes Ownership
    Crew leads and carpenters step into responsibility instead of relying on the owner for every decision.
  • Reduced Owner Workload
    Owners regain evenings, weekends, and mental space without slowing growth.
  • A Business That Runs Without Constant Oversight
    Projects move forward smoothly even when you’re not on-site every day.

The Investment in Your Carpentry Business Growth

Choose the Right Coaching Package for Your Carpentry Business

Private Carpentry Business Coaching

"Timeblock" Pricing
$ 3200
  • ($3,200 for 10 sessions)
  •  
  • Ideal for companies with 3+ staff
  • Provides more coaching help to overcome larger issues
  • Best value
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Hourly Business Coaching for Carpenters

"pick-my-brain" session
$ 400 a Session
  •  
  • Ideal for companies of all sizes
  • Great for tapping into my knowledge and experience
  • Most flexible option with no commitment
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FAQS

It is practical, ongoing help with the business side of carpentry: pricing work by the hours it really takes, writing a clear scope, handing jobs to a lead hand, tracking waste and rework, and reviewing the numbers each week. Eric works through your own recent jobs with you.

No. A carpenter with one helper and an owner with a full crew both need to price from real hours and hand work over clearly, and those habits are easier to build while the business is small.

It depends on how fast the changes go in. A better quote shows up on the next job you price, while a lead hand who can run a site takes longer to build. We start with the change that frees the most of your time.

It is ongoing coaching with accountability and help carrying changes out, not one-off advice. If you only need an answer to one question, a single session is available, and the Business Health Check gives you an outside read on the whole business first.

Yes. The coaching is delivered by video call, so carpenters, joiners and framers in Canada, the US, Australia, the UK and elsewhere can work with Eric.

Other Coaching Programs for Builders & Contractors

Business Health Check

Business Health Check
A clear, outside read on where your business stands and what to fix first: a report card across the eight fundamentals every company runs on, and a high-level roadmap.
Learn more

On-Demand Advice

On-Demand Advice
Sometimes you do not need a program. Bring one decision or problem and get a straight answer in a single session, or book a block of sessions and use them as you need them.
Learn more

Master Plan Program

Master Plan Program
Ongoing advisory for established owners. Eric builds your twelve-month plan with you, holds you to it and works on the business between your conversations.
Learn more

The Self-Sustaining Business Program

The Self-Sustaining Business Program
An eight-module program that builds the systems, team and process your business needs to run without you, with Eric alongside you while you put each module in place.
Learn more

Insights to Grow Your Trades Business

Build a Carpentry Business That Works Without You

You’ve mastered your craft. Now it’s time to master the business behind it. Business coaching for carpentry businesses helps you turn hard work into real leverage stronger margins, better teams, and a company that supports your life, not consumes it. Book a strategy call and let’s map the next phase of your carpentry business.
Book Your Free Strategy Call

For the wider picture, read about Construction Business Coaching, or take the free Business Scorecard to see where your business stands in eight minutes.

Carpenter, joiner, framer or the chippy who now runs a crew, the problems are familiar: pricing, a team that waits for instructions and a business that depends on your hands. This coaching is for carpentry business owners anywhere.