FRACTIONAL CEO SERVICES
Why hire a fractional CEO for your business?
Leverage my 25 years of business building experience.
Hiring a fractional CEO is the smartest way to inject C-suite leadership into your business without the cost or commitment of a full-time executive. For growing companies in the design and construction industry, it’s a game-changer.
At Starfish Coaching, our fractional C-suite service isn’t just about giving you advice it’s about giving you results. You get executive-level strategy, leadership alignment, and operational clarity tailored to your business stage, team dynamic, and growth goals.
Led by Eric Lee an entrepreneur, building and interior designer, and founder of multiple award-winning companies this service is rooted in real-world experience. Eric knows what it’s like to be the visionary creative, the overwhelmed operator, and the leader responsible for it all. He built a 55-person firm from scratch, navigated tough pivots, scaled multiple brands, and continues to run successful businesses in the industry you’re in.
When you hire Eric as your fractional CEO, you’re not just hiring strategy — you’re hiring someone who understands what keeps you up at night. Whether it’s making key hires, improving margins, or preparing your business for an acquisition or exit, you’ll have a steady hand guiding the way.
If you’re tired of spinning your wheels, struggling with leadership gaps, or feeling like your business depends too much on you this is how you build something stronger, leaner, and more scalable.
Schedule Your Free Consultation With Our Experienced Fractional C Suite executives
Meet Your Fractional CEO
Leadership Without Full-Time Overhead
Watch how Eric Lee brings proven C-suite strategy to the construction & design world one business at a time.
How Starfish Coaching’s Fractional C-Suite Services Help Your Business
We don’t simply step in and offer advice we embed ourselves in your business, becoming a strategic partner from day one. Whether you’re facing stalled growth, people problems, or decision fatigue, our fractional CEO services are designed to lift the weight off your shoulders — so you can focus on what you do best.
Eric Lee doesn’t just bring business theory. He brings over two decades of firsthand experience leading construction and design firms through complex challenges from scaling teams and building out systems to leading successful exits. You’ll get clear direction, honest feedback, and a structured path forward minus the corporate jargon.
We understand how overwhelming leadership can feel when you’re wearing too many hats. Maybe your business grew faster than your systems. Maybe your team isn’t aligned. Maybe you’re tired of reactive decisions that drain your energy and profits. We’ve seen it all and we’ve helped business owners like you reset the foundation and scale with confidence.
And while Starfish Coaching is lean by design, you won’t go it alone. Eric has built a trusted network of advisors, specialists, and operational experts to support the transformation from hiring to systems, finances to culture.
However complex your challenge, our commitment stays the same: we’ll help you lead with clarity, act with confidence, and build a business that runs smoothly with or without you.
What Types of Businesses Benefit from a Fractional CEO?
The fractional C-suite model is ideal for growth-stage companies that need real leadership but aren’t ready — or willing — to commit to a full-time executive salary.
Design & Construction Businesses
Whether you’re an architect, interior designer, builder, or general contractor, Eric speaks your language — because he’s built successful companies in this space himself. From structuring teams to scaling operations, he knows where the bottlenecks are and how to fix them.
Creative-Led Businesses with Operational Gaps
Companies Stuck in a Plateau
Businesses Preparing for Big Moves
Family-Run or Partnership-Based Firms
4 Main Things I do as a Fractional CEO
These are some of the typical things I will do with organizations that need my Fractional CEO service:
- Identify and recruit for key management hires
- Develop and execute plan for business growth strategies
- Attend and advise weekly management team meetings
- Determine and review business KPIs
The Fractional CEO service is very involved and I only take on a limited amount of clients for this service. It is customized to your organization’s need and I can come up with a pricing package after a complimentary asessment consultation.
How fractional management works
Initial Assessment and Strategy Formulation
Evaluate business landscape, formulating a tailored strategic action plan.
Implementation and Team Integration
Implement strategies, integrate with teams for operational efficiency and growth.
Performance Review and Continuous Improvement
Regularly assess results, refine strategies for sustained growth and success.
FRACTIONAL CEO RESULTS
✓ Strategic Vision Unleashed: Elevate your business with a clear, forward-thinking strategy. Carve out a path for long-term success, ensuring your business not only survives but thrives.
✓ Operational Excellence Achieved: Streamline your business processes for peak efficiency. We’re transforming your operational landscape, making your business leaner and more agile.
✓ Financial Health Revitalization: Watch your bottom line flourish. Our expertise in financial stewardship will optimize your costs and boost profitability, securing a healthier financial future.
✓ Growth Horizons Expanded: Unlock new growth opportunities with expert guidance. We’re not just thinking outside the box; we’re redesigning it to expand your market reach and potential.
✓ Leadership and Team Dynamics Transformed: Cultivate a powerhouse team under expert mentorship. We focus on enhancing leadership skills and fostering a dynamic, collaborative team environment.
✓ Crisis Navigation Expertise: Steer through business challenges with confidence. Seasoned expertise in crisis management, ensuring your business remains resilient and adaptive.
✓Investor Confidence Magnified: Elevate stakeholder trust with proven leadership. Our presence signals a commitment to excellence and growth, boosting confidence among investors and partners.
✓ Event-Ready Preparation: Whether it’s a merger, acquisition, or sale, prepare your business for major events with strategic foresight. We ensure your company is primed for these pivotal moments, maximizing outcomes and opportunities.
Related Insights
FAQS
A Fractional CEO is a part-time Chief Executive Officer who steps in to lead your business with C-suite-level expertise—without the full-time cost. They provide strategic oversight, leadership, and systems-building to help you grow, scale, or regain control.
A Fractional Executive is a seasoned leader (like a CEO, COO, or CMO) who joins your business on a part-time or project basis. They offer high-level insight and execution in areas like strategy, finance, and operations, bridging leadership gaps in growing companies.
A fractional role is a flexible executive position where a professional works part-time across multiple companies. It’s ideal for small businesses that need leadership but can’t yet afford—or don’t yet need—a full-time executive.
You gain executive expertise, strategic clarity, and business systems—without the cost of a full-time C-suite hire. Fractional CEOs help you scale smart, manage performance, and transition from working in your business to working on your business.
A consultant advises. A Fractional CEO leads. They integrate with your leadership team, make decisions, drive accountability, and help you implement strategy. At Starfish Coaching, Eric Lee acts as both a coach and a hands-on operator.
You might need one if:
You’re stuck in the day-to-day and can’t scale.
Your team lacks direction or accountability.
You’re approaching a growth phase, acquisition, or exit.
You need a strategic plan—but don’t have time to build it alone.
At Starfish Coaching, we specialize in design-build businesses: interior designers, builders, architects, trades, and creatives. But our Fractional CEO services can also support digital agencies, professional services, and tech startups looking to scale operations.
Clients experience:
Systems that run without them
Clear KPIs and performance tracking
Improved profitability
Team accountability and better culture
Strategic growth plans that actually get implemented
The cost of a fractional CEO varies depending on the scope, industry, and hours committed. Most fractional CEOs charge either a flat monthly fee or hourly rate. At Starfish Coaching, we tailor our engagement based on your business goals starting with a discovery call to assess your needs. Compared to hiring a full-time executive, our fractional model delivers high-impact leadership at a fraction of the cost.
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