Construction Business Coaching
Your construction business coach
Achieve Your Goals in 90 Days
Are you a contractor, builder, or trades business owner looking to take your business to the next level? Our construction business coaching program is tailored specifically for builders who want to grow with clarity, confidence, and control.
At Starfish Coaching, we specialize in business coaching for contractors—helping you streamline your operations, increase profitability, and lead with purpose. Whether you’re struggling to manage your team, stuck at a revenue plateau, or wearing too many hats, we offer the structure and strategy you need to scale sustainably.
As your business coach for builders, we’ll help you align your values and vision, build systems that work even when you’re off the tools, and hold you accountable to the goals that matter most. In just 90 days, you’ll gain clarity, momentum, and results you can measure.
At Starfish Coaching, we get what you’re up against – juggling job sites, managing your crew, and trying to grow your business. That’s where we come in. Eric Lee, our head coach, knows the ropes of business development and he’s here to guide you through it all.
Whether you’re struggling with the day-to-day grind or looking to take your business to the next level, we tailor our coaching just for you. We’re all about practical, real-world strategies that work in the contracting world.
So, if you’re ready to boost your team’s performance, win more clients, and see your business thrive, let’s chat. We’re here to help you build a business that’s as solid as the work you do.
Not sure where to start? Our Business Health Check is a great first step to assess where your business stands.

How Our Construction Business Coaching Works

Discovery Call
Understand your business, challenges, and goals.

Strategic Planning
Develop a tailored action plan focusing on key improvement areas.

Regular Coaching Sessions
Ongoing support to implement strategies, track progress, and make necessary adjustments.

Outcome Evaluation
Measure the impact and refine strategies for continuous improvement.
Values Vision Mission Alignment
Accountability Coaching (Goals Lab)
Why Work with a Business Coach for Builders?
Most business coaches don’t understand the boots-on-the-ground reality of the construction world. But that’s exactly where we begin.
At Starfish Coaching, we specialize in business coaching for contractors, trades, and builders — not generic strategies or corporate jargon. Eric Lee, your coach, brings a rare mix of creative entrepreneurship and hard-earned leadership experience, having built multiple businesses from the ground up.
He’s worked with general contractors, custom home builders, and construction company owners who needed more than just motivation — they needed systems, clarity, and leadership support to grow with confidence.
If you’re looking for a construction business coach who speaks your language and knows how to turn vision into structure — you’re in the right place.
Eric’s work has been trusted by recognized names like Engel & Völkers and featured across respected platforms — giving you the confidence that you’re working with a vetted, results-driven business coach.
HEAR IT FROM CLIENTS ABOUT THEIR BUSINESS COACHING EXPERIENCE






Coaching Results You Can Expect
✓ Rediscover Your Passion for Contracting: Let’s reignite the spark that got you started. We’re bringing the joy back into your business, making growth feel rewarding, not burdensome.
✓ Mindset Makeover for Success: Align your thoughts and actions for success. We’ll delve into mindset, ensuring you’re set up for efficiency, enjoyment, and achievement in both life and business.
✓ Client Relationship Mastery: Transform how you interact with clients. Learn to set firm boundaries and manage expectations, focusing on what’s important rather than urgent.
✓ Vision Clarity for Business and Life: Align your business goals with personal aspirations. With this newfound clarity, you’ll pave the way for unstoppable momentum.
✓ Step Up as a Leader: Transition from hands-on work to strategic growth. If you’re ready to think like a CEO, our Fractional CEO service gives you executive-level strategy without the full-time cost.
✓ Goal Setting and Smashing: Turn those ‘someday’ dreams into ‘today’ realities. With clear, actionable goals, watch as your business initiatives gain traction and succeed.
✓ Master Your Time: Overwhelmed by a never-ending to-do list? We’ll design a time management system that saves you time, increases efficiency, and fits seamlessly into your life.
✓ Streamlined Operations: We’ll refine your systems for long-term success, and if you’re ready to take it further, check out our Self-Sustaining Business Training for deeper operational independence.
TAKE ACTION!
Choose Your Package
Private Construction Business Coaching
"Timeblock" Pricing-
($2800 for 10 sessions)
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Ideal for Executive Coaching or Companies with 3+ staff
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Provides more coaching help to overcome larger issues
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Best value
Private Coaching for Contractors
"pick-my-brain" session-
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Ideal for Executive Coaching & Companies of all sizes
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Great for tapping into my knowledge and experience
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Most flexible option with no commitment
FAQS
A construction business coach helps contractors, builders, and trades professionals improve how they run their business — from streamlining operations to increasing profitability. At Starfish Coaching, we tailor our support to help you clarify your vision, build effective systems, and lead your team with confidence.
Yes — especially when you’re trying to grow without burning out. Coaching helps small contractors gain control over time, finances, and team management. Many of our clients are solo builders or companies with fewer than 10 staff.
If you’re overwhelmed, plateaued, or feel like you’re working too hard for too little progress — coaching can change that. Schedule a free consultation and we’ll help you figure out if it’s the right fit.
Take action
Get a FREE Goal Planning Sheet in Excel format and video instructions with tips on how to actualize your goals.